5 Quick SEO Blogging Tips For Property Management Businesses That Want Results
Property management businesses also need online relevance. These SEO blogging tips will help you get the results you seek.
It’s likely that as property management business owners/administrators in today’s world, we all know by now that online relevance is well past the days of slapping some static content together, publishing it, and hoping for the best.
In other words, we now understand the benefits of regular business blogging. According to this easy to read infographic by Tech Client, featuring a blog gives you a 434% better chance of higher rankings on search engines.
The marketing potential of regular blogging alone is already outpacing many other traditional means of advertising.
It’s likely you already have a website but what about an active and well optimized blog?
Also, are you taking advantage of the potential of your blog? If you’re not, it’s kind of understandable because many property managers just want to get on with their passion; managing properties and all that comes with that!
We don’t want to spend countless hours tweaking away at our website or blog trying to improve our chances of ranking better in major search engine indexes if we can help it.
But, the reality is that you can’t escape it anymore.
There are so many other businesses out there doing what you do. So, if search engines can’t find you and quickly throw up your content when someone types your desired keyword, how will potential clients locate you?
If the above describes your current situation, don’t despair. With a few basic tips and some attention here and there, you could begin to see tangible results in your blogging efforts.
Below we’ll look at five blogging tips for any property management business that desires Search Engine Optimization (SEO) results. Each one is quick to handle and relatively easy to incorporate.
Start With Keyword Research
What focus keyword does your target audience type into say Google, for instance, that could direct them to your blog?
Research and identify that keyword(s) and use it in your blog post. This is one step you can’t afford to overlook or glaze over. This keyword will serve as a kind of focal point for every other step you will take in the course of creating new posts. Keywords could be one or more words or even a phrase.
Examples of keywords for the property niche would include; property management, business owners, planned maintenance, blogging tips for property managers, etc.
The idea is to include keywords in the body of your post in a way that flows and reads naturally. It should be legible and make sense to both humans and search engines. But be careful because using too much of the same keyword over and over will get you penalized by these same search engines.
A very nifty way to handle this is to use variations of the same keywords. For example, if your keyword is – blogging tips for property managers – you could use – tips for a property blog, blogging tips for property management businesses, tips for property bloggers, etc.
Most important places to have keywords?
- Your post’s URL.
- Title, headings, sub headings (H1, H2, H3) but not in a repetitive way that irritates the reader.
- Within your content preferably in the first paragraph.
- Meta descriptions and tags.
- Hyperlinked anchor text (if you’re linking to another page).
Tools like Google Adwords Keyword Planner can help you identify keywords and save time.
Your Property Management Blog Must Provide Valuable Content
You’ve probably encountered the phrase “content is King” so many times that you involuntarily roll your eyes now whenever you hear it. But it’s true, and content is still King.
After identifying a keyword you can use, you’ll want to get to the actual writing itself. But be assured, it’s not quite as easy as it sounds. You could do this yourself, have someone in your team handle it in-house, or outsource your writing.
Basically, you want to check off the following with each of your articles or posts:
- The content is educational and informative.
- It must be factual. This will build trust with your readers.
- It must be easy to read and divided into sections. Use paragraphs, sub-headings, and play around with fonts and colors.
But don’t just stop there. Promote your content and don’t be shy!
There are so many avenues to do this properly that you have no excuse not to use at least a few of them. These days, you’ll want to start with an email list (if you already have one) and social media platforms like Facebook, Google+, LinkedIn (one of my personal favorites), Twitter, etc.
Interestingly, if your target audience finds your content useful, they may decide to ‘share’ it to their connections making it easier for even more people to find you.
With just a few clicks you get, More exposure. More engagement. More time in front of your audience.
Copying content from someone else may seem like an easy way out, but it will cost you severely.
Add Some Audio-Visual Content
Visual content could come in the form of videos, podcasts, or just good old images like charts, pictures, or even infographics.
If you can give readers the option of video, audio, and images to complement your text content, great. If not at least have text and images at the minimum.
It will make it easier for your audience to take in what you want to say quicker. For any image you use, remember to optimize them by filling out the alternate text field “alt tags” using a phrase that naturally incorporates your keyword.
There are two ways you can link, internal and external linking.
- Internal Linking
If you already have other previously published material on your property management blog, it’s good practice to link to such content. This is especially the case when your latest post talks about something or even lightly refers to something you have already discussed in a previous write up.
The reason this is so good for SEO is that it encourages visitors to spend more time on your blog and helps to reduce your bounce rate.
But before you hit publish, test the link and ensure it takes readers to where you want them to go.
- External Linking
External links are hyperlinks within your content that direct readers to another website other than yours. So, when you link to another blog/website that’s an external link and when another blogger links to your site that’s also an external link or ‘backlink.’
Backlinks are highly-sought after in SEO as they apparently rank very high in the eyes of search engines.
Don’t overlook linking in your SEO strategy. In fact, aside from content, external linking in particular remains the most important element that will boost your site rankings. If you want to learn more about how powerful external links are, check out this post by MOZ.
Utilize relevant internal and external links in your content to improve rankings and visibility but once again don’t overdo it.
Engage With Your Visitors
What happens after someone has taken the time to read your content?
At this point, you have a unique opportunity to encourage visitors to keep in touch or take some other action. But, you have to tell them what to do.
There are several options you could employ to keep in touch.
- Give readers the opportunity to subscribe to your blog posts either by email, RSS, or Feed subscription. Also, include contact buttons and links that allow viewers the ability to subscribe to your posts via email when possible.
- Include a CTA (Call To Action). A CTA encourages readers to take a particular action. This could be taking a survey, filling a form, making a call, etc. Just keep the CTA simple but interesting. If you miss out this step, you could end up losing valuable leads.
There are still many other things you could do to boost the SEO positioning of your property management business, but these five are some of the most critical ones you need to know. With these tips and CONSISTENCY, you can expect better rankings, more visibility, higher traffic, and ultimately higher customer conversion rates.
If you find that you’re still too busy to keep up with the dynamics of blog optimization then no problem. Get in touch let’s discuss how Estate and Facility SEO can help you.